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April/May 2010: Features
Content

Roadmap for the Royal Bank
RBS chief STEPHEN HESTER on why ‘there’s never been a more exciting and challenging time for a banking career’

The Election: Who's best for banks?
KEITH AITKEN on what the election campaigners are saying about banking professionalism, regulation and structure

Rebranding Santander: When boring is best
Santander Director DAVID MacKAY explains the UK-wide rebranding challenges of ‘the world’s most boring bank’

What lies ahead?
‘If you had a magic wand, how would you transform banking?’ Four industry experts rise to the Institute’s challenge

Face(book) the realities
EWAN McINTOSH challenges banks to put social media higher up their marcomms agenda

‘Virtual banking’ is next
Lloyds Head of E-Commerce IAN CHITTICK on how to court tomorrow’s Y-generation decision-makers

Ireland’s ‘bad bank’
MAGGIE STANFIELD reports on how the Irish National Asset Management Agency is dealing with €77bn of impaired loans

Biryani and borrowing
RBS Risk Director JOHN NEEDHAM’s front-line report on the astonishing impact of microfinance in Chennai

That ‘feel-good sparkle’
KEVIN PAGE, Operations Director at Clydesdale & Yorkshire Banks, on the secrets of delivering ‘best-ever service’

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