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June/ July Special Report: Ethical Marketing
The financial crisis cruelly exposed the frailties of financial marketing: how far did the drive for sales consciously exploit the gullibility of consumers about the complexity of what they were buying?
What it says on the tin To many people, admits one financial product marketer, money is “a complexity, wrapped in jargon, shrouded in mystery and hidden from view”. Can banks just ‘do what it says on the tin’?
£3bn battle looms Banking lobbyists are “surprised and disappointed” by the super-complaint lodged with the OFT alleging that cash ISA holders may be losing up to £3bn-worth of interest each year.
Consumer Champion The huge power of the financial services industry means customers’ interests are often over-ridden by banks’ incentive driven sale culture. Consumers need a champion.
Money skills everyone needs Research suggests that 90% of adults didn't get any financial education at school. That’s why RBS is putting so much effort into its MoneySense educational programme.
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Chartered Banker is the most prestigous qualification in the world for bankers and financial professionals.
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Philip Grant, Managing Director, UK Private Banking at Lloyds Banking Group
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Jim Lindsay, General Manager, Airdrie Savings Bank