Masterclass: A Practical Approach to Managing Media Challenge Successfully - Workshop 1
Workshop 1 - 13th February
This will focus on building the techniques to manage media interviews in challenging situations. Typically this will be in respect of a consumer based complaint aspect, or a more general crisis event, both of which could result in material career and brand risk.
The objective will be to equip all attendees with the skills to prepare for interview, and then position their messages effectively.
Facilitator: Peter Ibbetson, JournoLink
Chartered Banker Institute
38b Drumsheugh Gardens,
Edinburgh, EH3 7SW
6pm - 8pm