Beyond The Idea

  • Mcc - Catriona McCartney
  • 9 September 2020
  • Marketing & Communication | Communication | Innovation | Organisation

This book from Vijay Govindarajan and Chris Trimble shows you how to take action on innovative ideas. Learn more about it here.

Transcript

Welcome to the latest episode of Book Insights from Mind Tools. I'm Frank Bonacquisti.

In today's podcast, lasting around 15 minutes, we're looking at "Beyond the Idea: Simple, Powerful Rules for Successful Innovation," by Vijay Govindarajan and Chris Trimble.

When you

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