Developing New Products and Services

  • Mcc - Catriona McCartney
  • 9 September 2020
  • Marketing & Communication | Communication | Innovations | Invention

G Lawrence Sanders' book guides you through a process for delivering products and services that stand out from the competition. Find out more about it here.

Transcript

Welcome to the latest episode of Book Insights from Mind Tools. I'm Cathy Faulkner.

In today's podcast, lasting around 15 minutes, we're looking at "Developing New Products and Services" by G. Lawrence Sanders, subtitled "Learning, Differentiation and Innovation."

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