To Sell Is Human

  • Mcc - Catriona McCartney
  • 23 October 2020
  • Leadership & Strategy | Sales | Selling | Strategy | Techniques

In this interview, Daniel Pink explains how we're all in the business of selling, and how tricking others into "buying" doesn't work.

Transcript

Rachel Salaman: Welcome to this edition of Expert Interview from Mind Tools with me, Rachel Salaman. Do you work in sales? You might think you don't, but my guest today says everybody does. He's best-selling author Daniel Pink, and his new book is called, "To Sell is Human: The

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