Selecting the Right Communication Channel or Medium

  • Mur - Lee Murphy
  • 27 November 2007
  • Marketing & Communication | Communication Media | Internal Communication | Strategic Communication

A key part of any successful communication campaign is the selection of the right channel or medium to deliver a message.

Selection of the right communication channel depends on an understanding of the communication objectives and audiences, and the strengths and weaknesses of the different channels that are available. The correct selection is vital to the success of a communication campaign.

A basic rule of


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