Real Influence

  • Mcc - Catriona McCartney
  • 2 December 2020
  • Marketing & Communication | Communication | Influential Communications

In this interview, Mark Goulston explains why influence is more important than persuasion in business.


Welcome to this edition of Expert Interview from Mind Tools with me, Rachel Salaman. Today we're delighted to welcome back to Mind Tools Dr Mark Goulston, who last joined us to talk about effective communication in 2009. At that time we explored the ideas in his popular book, "Just


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