Communicating in a Crisis
People often fail to communicate effectively in crisis situations due to a lack of clear communications goals and key messages to support these. This article provides you with some straightforward guidance on how to make sure get your points across, and debunks some of the most common myths around crisis communications.
Crisis situations can come out of nowhere. Whether it's something that has gone wrong for your organisation, a public health matter, or a terrorist incident, it's essential you communicate clearly and promptly with everyone who needs to know about it.
While speed is of the essence,
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