Better Banking Experiences
- 14 May 2020
- Special Reports | Special Reports
A good financial transaction or product is no longer enough; today customers expect the same seamless, personalised experiences that we are used to in other areas of our lives. Culture, purpose and values – and a brand’s ability to align its business practice with these – are also playing a much more influential role in defining the brands we interact with and, crucially, trust. As banking adapts to the shift from a transactional to more experiential mindset, Chartered Banker explores how customers’ expectations are changing – and how banking providers across the industry are innovating and reshaping to serve tomorrow’s customer.