Understanding neurodiversity and supporting consumers in a technologically advancing world
According to the National Library of Medicine, approximately 15-20% of the world’s population lives with some form of a neurodiverse condition (i.e., autism spectrum disorder, attention deficit hyperactivity disorder, dyslexia, etc.). A significant segment of the population also experiences disabilities such as colour blindness, visual impairments and epilepsy.
While the world continues to move online, it is thought that up to 20% of consumers have been unable to fully use existing online banking solutions. Such digital limitations can leave some members feeling forgotten and marginalised. With the need for digital self-service options on the rise, many consumers are selecting financial institution partners based on the digital banking experience they offer.
In this webcast, we welcome guest speaker, Andrew Whitehouse, TEDx speaker and author, who will offer his insight on neurodiversity and how banks can support their neurodiverse consumers in the physical and digital space.