The Carrot Principle

• Mur - Lee Murphy
• 14 June 2010
• Motivation | Reward And Remuneration

This article provides an overview of the key principles outlined by Adrian Gostick and Chester Elton in their book 'The Carrot Principle'.

The image of a carrot dangling on a stick has long been associated with motivation, an enticement offered as a means of persuasion. In their book The Carrot Principle, Adrian Gostick and Chester Elton seek to prove that the best leaders use recognition to engage, retain and motivate their employees,