Superconsumers
- Mcc - Catriona McCartney
Which people really buy into your brand? Author Eddie Yoon explains how identifying and cultivating your superconsumers can drive your business forward.
Transcript
Welcome to the latest episode of Book Insights, from Mind Tools. I'm Cathy Faulkner.
In today's podcast, lasting around 15 minutes, we're looking at "Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth," by Eddie Yoon. In this eye-opening book, Yoon
...